Transcript
{\rtf1\adeflang1025\ansi\ansicpg1252\uc1\adeff31507\deff0\stshfdbch31506\stshfloch31506\stshfhich31506\stshfbi31507\deflang1046\deflangfe1046\themelang1046\themelangfe0\themelangcs0{\fonttbl{\f0\fbidi \froman\fcharset0\fprq2{\*\panose 02020603050405020304}Times New Roman,}{\f34\fbidi \froman\fcharset1\fprq2{\*\panose 02040503050406030204}Cambria Math,},,,,,,,,,
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{\flomajor\f31516\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese),}{\fdbmajor\f31518\fbidi \froman\fcharset238\fprq2 Times New Roman CE,}{\fdbmajor\f31519\fbidi \froman\fcharset204\fprq2 Times New Roman Cyr,},,,,,,,,
{\fdbmajor\f31521\fbidi \froman\fcharset161\fprq2 Times New Roman Greek,}{\fdbmajor\f31522\fbidi \froman\fcharset162\fprq2 Times New Roman Tur,}{\fdbmajor\f31523\fbidi \froman\fcharset177\fprq2 Times New Roman (Hebrew),},,,,,,,,
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{\fhimajor\f31535\fbidi \froman\fcharset186\fprq2 Cambria Baltic,}{\fbimajor\f31538\fbidi \froman\fcharset238\fprq2 Times New Roman CE,}{\fbimajor\f31539\fbidi \froman\fcharset204\fprq2 Times New Roman Cyr,},,,,,,,,
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{\fbimajor\f31544\fbidi \froman\fcharset178\fprq2 Times New Roman (Arabic),}{\fbimajor\f31545\fbidi \froman\fcharset186\fprq2 Times New Roman Baltic,}{\fbimajor\f31546\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese),},,,,,,,,
{\flominor\f31548\fbidi \froman\fcharset238\fprq2 Times New Roman CE,}{\flominor\f31549\fbidi \froman\fcharset204\fprq2 Times New Roman Cyr,}{\flominor\f31551\fbidi \froman\fcharset161\fprq2 Times New Roman Greek,},,,,,,,,
{\flominor\f31552\fbidi \froman\fcharset162\fprq2 Times New Roman Tur,}{\flominor\f31553\fbidi \froman\fcharset177\fprq2 Times New Roman (Hebrew),}{\flominor\f31554\fbidi \froman\fcharset178\fprq2 Times New Roman (Arabic),},,,,,,,,
{\flominor\f31555\fbidi \froman\fcharset186\fprq2 Times New Roman Baltic,}{\flominor\f31556\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese),}{\fdbminor\f31558\fbidi \froman\fcharset238\fprq2 Times New Roman CE,},,,,,,,,
{\fdbminor\f31559\fbidi \froman\fcharset204\fprq2 Times New Roman Cyr,}{\fdbminor\f31561\fbidi \froman\fcharset161\fprq2 Times New Roman Greek,}{\fdbminor\f31562\fbidi \froman\fcharset162\fprq2 Times New Roman Tur,},,,,,,,,
{\fdbminor\f31563\fbidi \froman\fcharset177\fprq2 Times New Roman (Hebrew),}{\fdbminor\f31564\fbidi \froman\fcharset178\fprq2 Times New Roman (Arabic),}{\fdbminor\f31565\fbidi \froman\fcharset186\fprq2 Times New Roman Baltic,},,,,,,,,
{\fdbminor\f31566\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese),}{\fhiminor\f31568\fbidi \fswiss\fcharset238\fprq2 Calibri CE,}{\fhiminor\f31569\fbidi \fswiss\fcharset204\fprq2 Calibri Cyr,},,,,,,,,
{\fhiminor\f31571\fbidi \fswiss\fcharset161\fprq2 Calibri Greek,}{\fhiminor\f31572\fbidi \fswiss\fcharset162\fprq2 Calibri Tur,}{\fhiminor\f31575\fbidi \fswiss\fcharset186\fprq2 Calibri Baltic,},,,,,,,,
{\fbiminor\f31578\fbidi \froman\fcharset238\fprq2 Times New Roman CE,}{\fbiminor\f31579\fbidi \froman\fcharset204\fprq2 Times New Roman Cyr,}{\fbiminor\f31581\fbidi \froman\fcharset161\fprq2 Times New Roman Greek,},,,,,,,,
{\fbiminor\f31582\fbidi \froman\fcharset162\fprq2 Times New Roman Tur,}{\fbiminor\f31583\fbidi \froman\fcharset177\fprq2 Times New Roman (Hebrew),}{\fbiminor\f31584\fbidi \froman\fcharset178\fprq2 Times New Roman (Arabic),},,,,,,,,
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\pnlcrm\pnstart1\pnindent720\pnhang {\pntxtb (}{\pntxta )}}\pard\plain \ltrpar\qc \li0\ri0\sa200\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid4589203 \rtlch\fcs1 \af31507\afs22\alang1025 \ltrch\fcs0 ,,,,,,,,,,,
\f31506\fs22\lang1046\langfe1033\cgrid\langnp1046\langfenp1033 {\rtlch\fcs1 \af31507\afs40 \ltrch\fcs0 \fs40\insrsid4589203 Os Segredos do E-commerce}{\rtlch\fcs1 \af31507\afs40 \ltrch\fcs0 \fs40\insrsid8009728 ,,,,,,,,,,,
\par }{\rtlch\fcs1 \af31507\afs40 \ltrch\fcs0 \fs40\insrsid4589203 ,,,,,,,,,,,
\par {\listtext\pard\plain\ltrpar \s15 \rtlch\fcs1 \af31507\afs40 \ltrch\fcs0 \f31506\fs40\insrsid4589203 \hich\af31506\dbch\af31506\loch\f31506 1.\tab}}\pard\plain \ltrpar\s15\ql \fi-360\li720\ri0\sa200\sl276\slmult1,,,,,,,,,,,
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls1\adjustright\rin0\lin720\itap0\pararsid4589203\contextualspace \rtlch\fcs1 \af31507\afs22\alang1025 \ltrch\fcs0 \f31506\fs22\lang1046\langfe1033\cgrid\langnp1046\langfenp1033 {\rtlch\fcs1 \af31507\afs40 ,,,,,,,,,,,
\ltrch\fcs0 \fs40\insrsid4589203 Escolher um bom Nicho de Mercado,,,,,,,,,,,
\par }\pard \ltrpar\s15\ql \li720\ri0\sa200\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid4589203\contextualspace {\rtlch\fcs1 \af31507\afs28 \ltrch\fcs0 \fs28\insrsid4589203 De todas as decis\'f5,,,,,,,,,,,
"es tomadas por um empreendedor no que se refere a sua empresa, \'c9 prov\'e1vel que a mais importante seja a escolha do seguimento de atua\'e7\'e3o. Isso significa escolher Pra quem oferecer e o que oferecer.",,,,,,,,,,,
\par }\pard \ltrpar\s15\ql \li720\ri0\sa200\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid6359345\contextualspace {\rtlch\fcs1 \af31507\afs28 \ltrch\fcs0 \fs28\insrsid4589203 Uma decis\'e3,,,,,,,,,,,
"o acertada aqui representa um passo muito importante em dire\'e7\'e3o ao sucesso. }{\rtlch\fcs1 \af31507\afs28 \ltrch\fcs0 \fs28\insrsid6359345 Pela seguinte raz\'e3o: Se voc\'ea tem um bom produto, Para o qual existe uma boa demanda, todo o restante",,,,,,,,,,,
" se torna mais f\'e1cil, na medida em que mais e mais pessoas conhecer\'e3o o seu produto. }{\rtlch\fcs1 \af31507\afs28 \ltrch\fcs0 \fs28\insrsid6359345\charrsid6359345 Divulgando de forma positiva para outros clientes em potencial.}{\rtlch\fcs1 ",,,,,,,,,,,
\af31507\afs28 \ltrch\fcs0 \fs28\insrsid6359345 ,,,,,,,,,,,
\par ,,,,,,,,,,,
\par {\listtext\pard\plain\ltrpar \s15 \rtlch\fcs1 \af31507\afs40 \ltrch\fcs0 \f31506\fs40\insrsid6359345 \hich\af31506\dbch\af31506\loch\f31506 2.\tab}}\pard \ltrpar\s15\ql \fi-360\li720\ri0\sa200\sl276\slmult1,,,,,,,,,,,
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls1\adjustright\rin0\lin720\itap0\pararsid6359345\contextualspace {\rtlch\fcs1 \af31507\afs40 \ltrch\fcs0 \fs40\insrsid6359345 Planejar muito bem o seu neg\'f3cio,,,,,,,,,,,
\par }\pard \ltrpar\s15\ql \li720\ri0\sa200\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid6359345\contextualspace {\rtlch\fcs1 \af31507\afs28 \ltrch\fcs0 \fs28\insrsid6359345 Segundo o,,,,,,,,,,,
"s dados do SEBRAE no Brasil, 56% das pequenas e m\'e9dias empresas fecham as portas antes do seu terceiro ano de vida. E este percentual ultrapassa a marca de 70% no quinto ano de exist\'eancia. ",,,,,,,,,,,
"\par Sem d\'favida, \'c9 um n\'famero exageradamente alto. \'c9 claro que existem muitas barreiras a serem vencidas pelo empreendedor e \'e9 natural que elas existam.",,,,,,,,,,,
\par A quest\'e3o \'e9: ,,,,,,,,,,,
"\par Ser\'e1 que a maior parte destas dificuldades n\'e3o poderia ter sido previstas no inicio das atividades, e para cada uma delas encontrada uma solu\'e7\'e3o?",,,,,,,,,,,
"\par \'c9 prov\'e1vel que sim uma vez em que, de acordo com o SEBRAE uma boa parte dos problemas s\'e3o de origem interna por falta de organiza\'e7\'e3o e planejamento.}{\rtlch\fcs1 \af31507\afs28 \ltrch\fcs0 \fs28\insrsid6359345\charrsid6359345 ",,,,,,,,,,,
\par }{\rtlch\fcs1 \af31507\afs28 \ltrch\fcs0 \fs28\insrsid6359345 Para evitar que sua empresa entre para esta triste estat\'edstica \'e9 muito importante que voc\'ea planeje muito bem o seu neg\'f3cio.,,,,,,,,,,,
\par ,,,,,,,,,,,
\par {\listtext\pard\plain\ltrpar \s15 \rtlch\fcs1 \af31507\afs40 \ltrch\fcs0 \f31506\fs40\insrsid13126700 \hich\af31506\dbch\af31506\loch\f31506 3.\tab}}\pard \ltrpar\s15\ql \fi-360\li720\ri0\sa200\sl276\slmult1,,,,,,,,,,,
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls1\adjustright\rin0\lin720\itap0\pararsid13126700\contextualspace {\rtlch\fcs1 \af31507\afs40 \ltrch\fcs0 \fs40\insrsid13126700 Montar uma loja virtual eficaz,,,,,,,,,,,
\par }\pard \ltrpar\s15\ql \li720\ri0\sa200\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid13126700\contextualspace {\rtlch\fcs1 \af31507\afs28 \ltrch\fcs0 \fs28\insrsid6295270 Quando voc\'ea,,,,,,,,,,,
" visita uma loja em um shopping Center em busca de um produto qualquer, no m\'ednimo espera encontrar facilmente o que procura, Ser bem atendido, pagar sua compra sem burocracia e se puder ganhar at\'e9 um desconto.",,,,,,,,,,,
"\par Na internet n\'e3o \'e9 diferente! Embora o visitante n\'e3o seja atendido diretamente por vendedores, devemos levar o cliente a concluir sua compra de forma agrad\'e1vel e o mais simples poss\'edvel.",,,,,,,,,,,
\par Lembrando que o consumidor On-line \'e9 extremamente exigente!,,,,,,,,,,,
\par }\pard \ltrpar\s15\ql \li720\ri0\sa200\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid6295270\contextualspace {\rtlch\fcs1 \af31507\afs28 \ltrch\fcs0 \fs28\insrsid6295270 Portanto d\'ea todas as informa,,,,,,,,,,,
"\'e7\'f5es sobre os produtos, Tudo bem detalhado, Porque ele sabe exatamente o que ele quer. Fazendo assim voc\'ea ter\'e1 \'eaxito.",,,,,,,,,,,
\par }{\rtlch\fcs1 \af31507\afs28 \ltrch\fcs0 \fs28\insrsid9575480 ,,,,,,,,,,,
\par {\listtext\pard\plain\ltrpar \s15 \rtlch\fcs1 \af31507\afs40 \ltrch\fcs0 \f31506\fs40\insrsid9575480 \hich\af31506\dbch\af31506\loch\f31506 4.\tab}}\pard \ltrpar\s15\ql \fi-360\li720\ri0\sa200\sl276\slmult1,,,,,,,,,,,
\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls1\adjustright\rin0\lin720\itap0\pararsid9575480\contextualspace {\rtlch\fcs1 \af31507\afs40 \ltrch\fcs0 \fs40\insrsid9575480 Trazer muitos visitantes para a loja,,,,,,,,,,,
\par }\pard \ltrpar\s15\ql \li720\ri0\sa200\sl276\slmult1\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid9575480\contextualspace {\rtlch\fcs1 \af31507\afs28 \ltrch\fcs0 \fs28\insrsid9575480 Imagine que voc\'ea,,,,,,,,,,,
" tenha se preparado mui}{\rtlch\fcs1 \af31507\afs28 \ltrch\fcs0 \fs28\insrsid10372213 to para montar sua loja virtual, Elaborou um bom plano de neg\'f3cios, Escolheu um bom nicho de mercado e os produtos adequados ao p\'fablico-alvo de ",,,,,,,,,,,
"seu empreendimento, Colocou no ar uma loja virtual bem organizada e bem f\'e1cil de se manejar. Mas falta algo fundamental... TRAZER OS CLIENTES!\tab }{\rtlch\fcs1 \af31507\afs28 \ltrch\fcs0 \fs28\insrsid9575480 ",,,,,,,,,,,
\par }{\rtlch\fcs1 \af31507\afs28 \ltrch\fcs0 \fs28\insrsid10372213 Para isso existem v\'e1rias t\'e9cnicas de Marketing (On-line) Tamb\'e9m conhecida como \'93webmarketing\'94 que voc\'ea pode utilizar.,,,,,,,,,,,
\par Segue algumas dicas:,,,,,,,,,,,
"\par Inser\'e7\'e3o nos sites de busca como Google, Yahoo entre outros.",,,,,,,,,,,
\par Voc\'ea tamb\'e9m pode usar o \'93E-mail Marketing\'94 que \'e9 uma ferramenta poderosa na gera\'e7\'e3o de tr\'e1fego.,,,,,,,,,,,
\par Existem tamb\'e9m os \'93an\'fancios na web\'94 que tem passado por uma certa turbul\'eancia mas que tem \'edndices de retorno satisfat\'f3rio.,,,,,,,,,,,
\par }{\rtlch\fcs1 \af31507\afs28 \ltrch\fcs0 \fs28\insrsid10372213\charrsid9575480 ,,,,,,,,,,,
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